Affordable quality training gear for normal people, out in the world with their dogs
Proudly South African, local and sustainably produced merchandise and gear for normal people out in the world with their dogs!
There’s nothing worse than owning a reactive dog and people passing just too close by.
A friendly greeting for nervous dog can be the difference between a productive walk and a disastrous walk.
Our wearables for dog people and their dogs are designed to provide an affordable option for regular people training their dogs to make their lives easier, safer, and more productive when going outside and working together.
Ranges designed for:
- Dogs in basic behavioural training
- Reactive dogs that need space
- Nervous dogs that need a careful approach
- Service dogs in training
- Working dog breeds
For Everyone
Designed for dogs and their people, those that don't need to invest in super-specialised tactical gear, just some quality products to make their training easier or spoil their dogs

Support Local
Our brand and all our products are designed, sourced locally and manufactured by local artisans. Our product ranges are uniquely made with care to get only the best products
Communicate Better
Designed to help people with dogs communicate better when they go out into to the world with their dogs to make the difference between a disaster and a great walk
Communication is the key to a great adventure
- Passer-by people can know how to behave around your dog
- Set your dog up for success by letting other people know what to expect
- For normal people, with normal dogs, that don't need very expensive tactical jackets or harnesses
- Perfect for dogs doing behavioural training
- Safety first! Avoid accidents or misunderstandings with other people and dogs



